About Us
Segmentation trend:
health monitoring: smart mattress can monitor heart rate, sleep quality, and data synchronization to health management platforms (such as Sophia smart mattress).
senior-friendly design: non-slip floor mats, electric nursing beds, smart medicine boxes and other senior-friendly products grow by more than 55% (such as Wanhua ecological senior-friendly packaging solution).
Modular customization: IKEA "Lego-style module library" supports users to freely combine cabinets and adapt to different space needs.
3. Market structure and competition
Global market:
Scale breaks through 5 trillion yuan (forecast in 2025), China accounts for a significant proportion, but the industry concentration is less than 15%, and the market competition is fierce.
foreign brands: Germany's Baili, Italy's Veneda Group occupies the high-end market with its design advantages.
Local leaders: Oupai Home Furnishing, Sophia, and Zhibang Home Furnishing expand their share through whole-house customization and intelligent transformation.
Chinese market characteristics:
Regional differentiation: The Yangtze River Delta and the Pearl River Delta contribute 58% of the country's production capacity. The central and western regions undertake industrial transfer and become an emerging growth pole.
Channel change: Online and offline integration accelerates, IKEA store model focuses on community-based services, and Master Wan platform provides installation services covering 99.8% of the country's districts and counties.
Consumption stratification:
lower-tier market: Pursue "quality-to-price penetration" (high function + low price), such as Genji Muyu cost-effective furniture.
first-line middle class: tend to "emotional premium" (cultural IP + scene ritual), such as MUJI parent-child home solutions.
Corporate Strategy:
Product Innovation: Lin's Sleep launched a native bamboo fiber environmentally friendly mattress, with a bacteriostatic rate of 91%; Zhibang Home Furnishing realized the integration of design and order through the PLM system.
Service Upgrade: Oupai Home Furnishing provided a "Design-Supply Chain-Delivery" systematic solution, and Sophia launched a whole custom X Mijia ecological full-scene experience.
Technical Integration: Huawei Hongmeng Zhijia realized the whole house intelligent control through voice, sensing, and central control family, and cracked the barriers to product collaboration.
organizational structure
Clearly display the division of departments, functional division and management level within the unit to help users quickly understand the organizational operation system and enhance information transparency and trust.
The advantages/description of the website
The factory is ideally located, 2-3 hours drive from Ningbo Port and Shanghai Port, 30 minutes drive from the railway station, and 1 hour drive from the airport.
Factory OEM/ODM Capability
We accept OEM orders for all products and product lines, including the design and manufacture of new models, logos, and labels.
Monthly factory capacity
We normally produce more than 10,000 speakers per month.
Years of OEM experience
More than 15 years of OEM production experience.
Honor
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We always believe that all the success of our company is directly related to the quality of the products we provide. They meet the highest quality requirements as stipulated by ISO9001 SGS
Our company's product range has been supplied to the European ｕｎｉｏｎ, the United States and South American markets.
We produce all models with CE. Compliant with EMC /LVD /RED RoHs standards.
Corporate culture
