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Is the home furnishing industry being "cleaned up by the times"?
Recently, Youfan Art released an announcement in its Taobao store, saying that due to the sudden break of the capital chain, the company is about to enter the bankruptcy liquidation process. In the past two years, bankruptcies in the home furnishing industry are not uncommon, and news of dealers running away has also spread from time to time. In the post-real estate era, the home furnishing industry is accelerating differentiation, and the past experience may not be applicable to the future. Large enterprises are busy with transformation and upgrading. Where should small and medium-sized enterprises go?
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Furniture goes to sea, the "big" logic of "big" business?
In April, Aoji Technology, a cross-border big seller of furniture and home furnishings, submitted a prospectus on the Hong Kong Stock Exchange and planned to list on the main board of Hong Kong stocks. The prospectus disclosed that Aoji Technology's revenue in 2023 increased by 22.3% year-on-year to 8.682 billion yuan. After the Amazon storm in 2021, Aoji Technology adjusted its product strategy and made progress in furniture and home furnishing products and multi-channel layout.
The furniture industry has experienced many twists and turns in the past few years. Market demand, shipping costs, and channel inventory pressure have fluctuated several times. Judging from recent data, overseas demand in the furniture market is picking up. -
Is the furniture rejuvenated and the city more beautiful?
On the basis of comprehensively sorting out the current situation and existing problems of urban furniture in the central urban area, the construction guidelines subdivide urban furniture into four categories: service, transportation, landscape, and municipal, with a total of 18 sub-categories. At present, different transformation methods such as dismantling and merging, beautification and upgrading, and concealment treatment are proposed for municipal cabinets along the road. At the same time, according to the core area, new city area, old city area, and general control area, 4 different sub-divisions are classified to put forward transformation ideas. Among them, the style of municipal cabinets in the core area is positioned as a solemn atmosphere, focusing on the connotation of city business cards such as the hometown of Qianqiao and the hometown of osmanthus in Xianning City.
