Recently, Youfan Art released an announcement in its Taobao store, saying that due to the sudden break of the capital chain, the company is about to enter the bankruptcy liquidation process. In the past two years, bankruptcies in the home furnishing industry are not uncommon, and news of dealers running away has also spread from time to time. In the post-real estate era, the home furnishing industry is accelerating differentiation, and the past experience may not be applicable to the future. Large enterprises are busy with transformation and upgrading. Where should small and medium-sized enterprises go?

The home furnishing industry is accelerating differentiation, and the "billion dark horses" cannot escape the fate of thunder

The new paradigm of home furnishing found that the current search for "Youfan Art Flagship Store" on Taobao has been unable to find the store; entering the Tmall flagship store page through other channels, clicking on the product picture shows "unable to find", which means that the Tmall flagship store that once had 1.61 million fans disappeared silently.

From the announcement issued by Youfan Art, the reason why the company's capital chain broke down was that the bank suddenly stopped renewing loans, causing the company's funds to suddenly break down, the company's operations deteriorated rapidly, and it could only enter the bankruptcy liquidation process.