On April 8, at 4:30 a.m. local time in Cuba, Zhu Yuyang, chairperson of Xinyue Home Technology Co., Ltd., had gotten up and was going to Havana's China-Latin America Industrial Park for an inspection that morning.

On the other side of the ocean, Wang Huelan, the head of overseas business of Chengdu Liwei Home Technology Co., Ltd., also landed in Singapore to follow up on the company's whole-house customized product sales plan...

In 2023, from the data, the domestic market demand of the furniture industry in Sichuan has weakened. According to the data of the Provincial Bureau of Statistics, the retail sales of furniture above the limit in the province in 2023 were 10.87 billion yuan, down 11.8% year-on-year.

"If you don't go to sea, you'll be out." This popular slogan is becoming the action of many furniture companies. According to Chengdu customs data, Sichuan furniture and its parts exports reached 9.807 billion yuan in 2023, an increase of 80.4% year-on-year; in January-February this year, Sichuan furniture and its parts exports reached 2.891 billion yuan, an increase of 92.3% year-on-year.

One drop and one increase, can Sichuan furniture companies break new ground by going overseas?