儿童家具行业内部这一说法曝光了什么 销售人员说了实话

16,Oct,2024

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央视网消息:网购儿童家具款式多、价格低,成为很多家长的选择,很多店铺的网页也都给人质量可靠的印象。然而事实真的是这样吗?

在北京、河北的部分家具城、家居店,记者发现,尽管现在的儿童家具款式时尚,功能多样,不少家具城儿童家具的销售店却寥寥无几。在河北香河的一家家具城,几百家家具销售店中,专卖儿童家具的却只有5家。这里的销售人员告诉记者,除了一些品牌的儿童家具经营者还保留实体店,大部分销售商都去了电商平台。

儿童家具销售人员:“现在反正电商比较那个多,我们实体店这个是揽客户。”

记者登录了一家电商平台,输入儿童家具几个字,就出现了22万家的店铺。其中儿童学习桌椅商品超过了5900件。记者查看这些网店时发现,电商平台销售的儿童学习桌椅一般都比实体店低。调查中几家实体店的销售人员告诉记者,他们销售的儿童桌椅和网上不一样。

儿童家具销售人员:“网上有网络款啊,肯定做得便宜,档次低,质量差,所以价格就低下来了。”

销售人员告诉记者,“网络版”儿童家具在材质、尺寸、配件等方面,质量都有别于实体店销售的儿童家具。在儿童家具行业内部,还存在“做电商的不做实体店,做实体店的不做电商”这个说法,即使是线上线下同时销售,也不同时推出同款产品,防止消费者进行质量对比。

儿童家具销售人员:“肯定不会直接说网络款,就像我们这种,我们公司也会生产这种网络款,但是实体店不许摆,只能网上卖,就是砸价的,质量上没法比,差着东西,差着钱呢。”

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